Washington D.C. – A new law signed by President Biden forces the popular video-sharing app TikTok to be sold or banned in the United States. This outcome marks the culmination of a years-long struggle between the Chinese-owned app and U.S. lawmakers concerned about national security risks.
Missed Opportunities and Miscalculations
Analysts point to several missteps by TikTok that ultimately weakened its position. Early on, CEO Shou Zi Chew focused on negotiations with U.S. officials over data security, neglecting to build rapport with key lawmakers. This strategy backfired when the proposed deal fell through.
Lawmakers Blindsided by User Mobilization
In a last-ditch effort, TikTok directly appealed to its massive user base, urging them to lobby against the ban. While demonstrating the app’s ability to mobilize users, this tactic ultimately backfired, further solidifying concerns about its influence.
Bipartisan Effort Gains Momentum
Meanwhile, bipartisan efforts in Congress quietly gained traction. Fueled by growing anti-China sentiment and concerns about the app’s handling of sensitive topics, lawmakers drafted and passed a bill requiring TikTok’s divestment.
TikTok’s Uncertain Future
TikTok now faces a bleak future. The company can attempt to find a U.S. buyer, a prospect complicated by political tensions and potential resistance from China. Alternatively, they can fight the law in court, a lengthy and uncertain process.
A Broader Conversation on Social Media